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Think About Your Eyes (TAYE) is the eye care industry’s national campaign to encourage people to prioritize their eye and vision health AND get an annual comprehensive eye exam.

  • One of the largest eye care professional locators in the country
  • The national campaign responsible for 3.95 million eye exams last year
  • The industry-led awareness movement slashing time between exams by almost 20%

Think About Your Eyes has a multi-channel approach to reaching consumers from traditional television to digital and social messages, as well as public relations initiatives. Our campaign averages nearly 2 billion impressions each year, with over 2 million website visits! Since 2014, we attribute more than 8 million eye exams to our campaign, and we’re not stopping there!

Find Your Practice

Are you a member of Think About Your Eyes? Is your practice showing up in our database of more than 22,000 offices? Find out here!

Login and Manage Your Practice

Already know you’re a part of the campaign? Amazing! Login and make sure your information is up to date.

Our Partners

Learn more about the supporting partners that make Think About Your Eyes possible here.

Get Involved

Want to know more about Think About Your Eyes? Support the campaign that supports the industry! Take advantage of professionally designed in-office materials, social media graphics, email marketing and more! Send us your email address and we’ll reach out with everything you need to be a part of the Think About Your Eyes community!


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