What is Think About Your Eyes?

Think About Your Eyes is a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam.

About The Vision Council

Serving as the global voice for vision care products and services, The Vision Council represents the manufacturers and suppliers of the optical industry through education, advocacy and consumer outreach. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses. Learn more at www.thevisioncouncil.org or find us on Facebook.

About the American Optometric Association

The American Optometric Association, a federation of state, student and armed forces optometric associations, was founded in 1898. Today, the AOA is proud to represent the profession of optometry, America’s family eye doctors, who take a leading role in an individual’s overall eye and vision care, health and well-being. Doctors of optometry are the independent primary health care professionals for the eye and have extensive, ongoing training to examine, diagnose, treat and manage disorders, diseases and injuries that affect the eye and visual system, providing two-thirds of primary eye care in the U.S. For information on a variety of eye health and vision topics and to find an optometrist near you, visit aoa.org.

About All About Vision

AllAboutVision.com was launched in January 2000 to provide consumers with comprehensive, up-to-date information about all aspects of eye health and vision correction. It enlightens visitors about the many products, therapies and services that can enhance their vision, and their lives.

Leadership Supporters

Alcon - A Novartis Company

Alcon, the global leader in eye care, provides innovative products that enhance quality of life by helping people worldwide see better. The three Alcon businesses – Surgical, Pharmaceutical and Vision Care – offer the widest spectrum of eye care products in the world. Alcon is the second largest division of the Novartis Group. Headquartered in Fort Worth, Texas, USA, Alcon has more than 25,000 employees worldwide, operations in 75 countries and products available in 180 markets. For more information, visit www.alcon.com.

HIPAA Done Right.™

Compliancy Group gives eye care professionals confidence in their HIPAA compliance with The Guard®. The Guard is a web-based HIPAA compliance solution, built by former auditors to help simplify compliance.

Compliancy Group's team of expert Compliance Coaches® field questions and guide users through the implementation process, taking the stress out of managing compliance through weekly online meetings. Not a single client has ever failed an OCR or CMS audit thanks to our proprietary Achieve, Illustrate, Maintain™ methodology. In the event of a data breach or incident, clients have access to our Breach Response Program™ without any additional charges. Compliancy Group issues the HIPAA Seal of Compliance® as a powerful third-party verification of our clients' compliance.

With The Guard, doctors of optometry can use Compliancy Group's industry-leading HIPAA software to effectively address their compliance.


Eschenbach manufactures and distributes a complete line of high quality magnification solutions for those with presbyopia or other eye diseases that cause vision impairment such as macular degeneration and diabetic retinopathy, among others. The range of products offered includes ready-made readers, hand-held, stand and spectacle magnifiers, telescopes, video magnifiers and contrast-enhancing filters. Our Reader Program, Easy Vision Program and Low Vision Programs offer eye care professionals turn-key solutions that feature the devices, in-office staff training, and consultative support needed to ensure that the best patient outcomes are obtained and that the most favorable economic benefits accrue to the practice.

Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 9,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, XPERIO®, DEFINITY®, THIN&LITE® and other Essilor brand names. Essilor Laboratories of America, Inc is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).

Established in 2000 First Vision Media Group publishes magazines, supplements, custom print and research products for optical industry professionals. Vision Care Product News is dedicated to bringing product information to the optical and ophthalmic communities. Optometric Office provides optometrists pertinent information about the products that serve them in their practice. Introduced in 2002, Optical Lab Products is a bi-monthly companion publication to Vision Care Product News serving the optical laboratory community.

First Vision now hosts a suite of specialized supplements and digital products such as Web sites, digital newsletters, and Internet-based education. Visit our digital portal at totallyoptical.com.

GUNNAR Optiks, the world’s leading provider of computer eyewear, was founded in 2005 in Carlsbad, California.

GUNNAR Optiks, LLC designs and engineers computer and gaming glasses to protect and enhance vision using revolutionary lens technology. GUNNAR introduced the Advanced Computer Eyewear category in 2008 and pioneered ergonomically correct eyewear to reduce eyestrain and fatigue associated with long-term viewing of digital screens. GUNNAR also offers non-polarized outdoor eyewear engineered for digital viewing in bright light and outdoor applications.

Since its inception, GUNNAR has been recognized as one of the fastest growing privately held companies in San Diego. Investors include Carl Zeiss Vision, 50 Cent, Peter Thiel and Monster, Inc. Retail customers include Amazon, Best Buy, Fry’s, GameStop, and Staples. Corporate customers include Facebook, Google, Microsoft, and Zappos.

Hilco Smart Optical Solutions

Since 1956 tens of thousands of eye care professionals have come to rely on Hilco Vision for smart solutions to common business problems, and for innovative products and programs that promote business growth. The company’s extensive product range - more than 20,000 strong - and its focus on innovation, service, and value have strengthened its market position. Today, Hilco Vision is a leading supplier of eye wear and eye care accessories, supplies, and equipment in N. America, the United Kingdom, and Australia and serves numerous major customers in continental Europe and S. America. The company has strong market positions in Rx protective eyewear – sports and industrial safety, and sunwear; professional and consumer eyewear accessories; and eye care products.


Luxottica Group is a leader in premium, luxury and sports eyewear with approximately 7,000 optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America and Europe, and a strong, well-balanced brand portfolio. Proprietary brands include Ray-Ban, the world’s most famous sun eyewear brand, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli, Arnette and REVO, while licensed brands include Giorgio Armani, Bulgari, Burberry, Chanel, Coach, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Starck Eyes, Tiffany and Versace. In addition to a global wholesale network involving 130 different countries, the Group manages leading retail chains in major markets, including LensCrafters, Pearle Vision and ILORI in North America, OPSM and Laubman & Pank in Asia-Pacific, LensCrafters in China, GMO in Latin America and Sunglass Hut worldwide. The Group's products are designed and manufactured at its six manufacturing plants in Italy, two wholly owned plants in the People’s Republic of China, one plant in Brazil and one plant in the United States devoted to the production of sports eyewear. Additional information on the Group is available at www.luxottica.com

National Vision

National Vision, Inc. is the fourth largest optical chain in the U.S. with retail brands such as America's Best Contacts and EyeGlasses, EyeGlass World, as well as optical shops inside selected Walmart, Fred Meyer, and on U.S. Military bases.

For more than 40 years, Optelec has been recognized as a global innovator of products for the visually impaired, and a trusted source for eye care professionals who demand high-quality optical and electronic magnification products. Our comprehensive line of products includes optical handheld and stand magnifiers, portable and desktop electronic magnifiers, power spectacles, telescopes, filters, and task lighting. As a VFO™ Company, Optelec is uniquely positioned to offer a suite of Low Vision Software and Blindness solutions, such as Braille, Text-to-Speech, and Screen Magnifiers for PC and MAC.

Optelec focuses on continuously developing high-quality, simple solutions designed to help people, with any degree of visual impairment, lead an independent and full life. Our commitment to this population is strengthened by promoting awareness through local, regional, and national events, and delivers numerous levels of resources to ECP’s to help reinforce or introduce Low Vision as part of a successful growing practice.


SpecialEyes is one of the nation’s premier manufacturers of custom soft contact lenses. They maximize the doctor-patient relationship through the delivery of dynamic products of precise fit and acuity that offer uncompromised vision and comfort.


Transitions® lenses are the #1 eyecare professional-recommended photochromic lenses worldwide. Transitions® lenses are equipped with patented, photochromic dyes that enable the lenses to rapidly activate, or darken, when they are exposed to the sun’s ultraviolet light. The greater the intensity of UV rays, the darker the lenses become. When UV light is no longer present, including indoors or at night, the lenses fade back to their original state. To meet the diverse needs of our consumers, we have different lens options, which include our family of everyday lenses which are lenses that can be worn indoors and outdoors all day long: Transitions lenses, Transitions® XTRActive™ lenses, and Transitions® Vantage™ lenses.


Visionworks (formerly Eye Care Centers of America, Inc.) is a leading provider of eye care services with more than 650 optical retail stores in 40 states and the District of Columbia. Visionworks is committed to providing our customers with an excellent shopping experience and high quality products and services with the best value and selection in the industry. All of our stores offer designer and exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction. Our comprehensive service offerings include contact lens dispensing, in-store labs which provide one-hour service on many prescriptions at nearly all locations and doctors of optometry at or next to nearly every store. Visionworks also sells contact lenses online at visionworkscontacts.com. Visionworks is a wholly owned subsidiary of HVHC, Inc. For more information about Visionworks, visit visionworks.com.

Walman Optical

Walman Optical provides independent eyecare practices with premium ophthalmic products and services. We manufacture in our labs, and back our wide range of products with consistent reliability and the most complete warranties in the industry, including our patient satisfaction guarantee. Our products, marketing, and practice growth programs are focused solely on the success of the independent eyecare professional.

WestGroup USA

With over 50 years of insight, WestGroupe USA values the importance of close-knit relationships with our customers and clientele worldwide. As a recognized global player with distribution in over 40 countries, we are committed to providing unparalleled levels of service to our customer base. At WestGroupe USA, we are dedicated to defining future standards in the optical business by developing, creating and supporting innovative products and services that allow our customers to succeed.

WestGroupe USA offers a premium selection of international brands, including KLiiK denmark, FYSH UK, EVATIK and Superflex that cater to a more discerning eyewear customer.


Founded in 1972, Shamir Optical Industry Ltd. is one of the world’s leading manufacturers of high-quality progressive lenses. Famous for its Innovation, Technological Sophistication and rigorous Quality Assurance practices, Shamir is known for its quick response to changing consumer demands, and its ability to fill custom-design, private label product range orders.

Originally established as a manufacturer of bi-focal lenses, within a decade’s time Shamir ranked among the world’s top ten companies to develop and market original progressive lenses. Its first progressive lens launched the company onto the international map, proving to be a turning point for Shamir. It‘s Shamir’s technological expertise that has made it a company with vision. In 1998 it developed its first technological breakthrough with its EyePoint Technology® .


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