Think About Your Eyes (TAYE) recently partnered with travel company Airstream to send YouTube influencers, the Lanning family, on a road trip though the Western United States. Their YouTube channel, The Daily Bumps, has a fan following of their near-daily videos chronicling their family’s life. Reaching nearly 5,000,000 subscribers, they worked with TAYE to spread the word about annual comprehensive eye examines for both adults and kids.
The Lanning family received a comprehensive eye exam before their August 2019 Airstream road trip began so they could be aware of any potential issues or needs before leaving. TAYE wanted to make sure they would be able to see all the sights along their trip and also make sure that their sight needs are address for safe driving. The family shared this experience online in a special and informative video.
TAYE has surveyed more than 1,000 U.S. parents of children aged 2 to 17 to capture the misconceptions about eye health and its importance, even when on vacation. The survey shows that many families are not taking proper care of their vision, both before and during the summer holidays and on family vacations.
About 33% of surveyed parents said they are likely to wear UV eye protection when leaving the house, but only 13% said the same of their children—and when it is overcast, only 8% of parents and 9% of children surveyed said they wear eye protection. In addition, 22% of surveyed parents said their children never wear UV eye protection, while 16% said they do not wear it themselves. With 47% of parents saying that their children would spend four or more hours using screens while traveling to and from their vacation destination and nearly 33% of parents saying kids will spend more than six hours with screens during the vacation itself, it is clear that vision protection and care is just as important on vacation as it is during the rest of the year.